This section covers:

• A friendly introduction
• What you will learn and the sort of value you will receive
• Disclaimers and setting expectations
• Statistics and achievements we’ve had using these exact methods

Section Length: Short

This section covers:

• Our experience and what we’ve learned in the podcast booking industry
• Notable statistics of the podcast industry
• Explanation of the Podcast Industry and how it benefits you, the guest
• What do podcasts look for in you as a guest and how do they benefit from you?
• Valuable attributes and ways to grow into becoming a more attractive candidate guest

Section Length: Moderate

This section covers:

• How to identify and create your ideal target market
• How to write a great bio that paints you in the best light but isn’t too wordy (with good and bad examples)
• Using our easy Biography creator tool
• Writing captivating topics and questions you feel comfortable discussing on podcasts
• Distilling your goal with podcast guesting and creating a strategy around it
• Identifying which podcasts contain your ideal audience

Section Length: Long

This section covers:

• How and where to find podcasts you can reach out to. (Include tools we use to find podcasts)
• The value and importance of using a spreadsheet to keep track of your reach outs, follow-ups, and bookings
• How to populate a spreadsheet and find important information before reaching out to a podcast
• How to use the automated sheet we’re providing to you
• How to gauge the size of a podcast and identify what’s important when comparing the prospective show to your influence and stature/popularity
• Advantages to reaching out and booking a healthy balance of small, medium, and large podcasts and what you can learn from the podcasts getting back to you
• How to use the list of 5000 podcasts they can reach out to which we supply

Section Length: Long

This section covers:

• Why we use a press pack and all the valuable things you can add that you can’t on a reach out
• Example of a website press pack and the interactive content you can include
• Easy and different platforms you can utilize to create a self-published website with your press pack information
• How to create a press pack from scratch
• Compressing images to display faster
• Choosing the right content and how important high-quality audio and visuals are
• Benefits of using a website to improve your SEO and monitor how many hosts and producers are clicking on your press pack and what content they click on and prefer

Section Length: Long

This section covers:

• Why we use a press pack and all the valuable things you can add that you can’t on a reach out
• Example of a website press pack and the interactive content you can include
• Easy and different platforms you can utilize to create a self-published website with your press pack information
• How to create a press pack from scratch
• Compressing images to display faster
• Choosing the right content and how important high-quality audio and visuals are
• Benefits of using a website to improve your SEO and monitor how many hosts and producers are clicking on your press pack and what content they click on and prefer

Section Length: Long

This section covers:

• How to gain value from this section even if you’re an experienced podcast guest
• Creating an online Calendar to smooth over any booking confusion
• Use the spreadsheet we provide to keep track of your interviews or if you need to provide assets
• What you can workshop while you wait and prepare for your interview
• Providing value and setting up a funnel for your listeners
• How to avoid losing opportunities

Section Length: Moderate

This section covers:

• Using our Pre-interview checklist
• How to listen to an episode of the podcast that wants to interview you – and what to listen for
• How to prepare and how to give free value along with tips for funneling listeners to your landing pages
• How to promote yourself or your business without coming across as pushy or “pluggy”
• How the attitude as a guest will ultimately get the most leads

Section Length: Moderate

This section covers:

• A schedule and guided action plan to start booking yourself on podcasts right away
• How to continually improve your methodology by testing what works and making tweaks
• Thank yous and useful links and resources

Section Length: Short