Lucy helps Australian physical product companies generate more efficient revenue, increasing profit by utilizing a launch strategy that makes monthly sales cyclical, predictable, and ever-growing. |
For Trefiel Skincare
grew six million dollar businesses in 2.5 years
Design and Visual Communications,
Lucy started her first eCommerce business in 2015 and didn’t know anything about digital marketing, finances or growing an eCommerce business. In 18 months, she grew a business from 0 to 10,000 customers with 40% return customer rate, close to double the industry average.
Since 2018, 10k Customers has provided a service to the product, retail and D2C community. First as a coaching company and now as a launch specialisation agency. In that time, Lucy and 10K Customers has built six million dollar businesses with their coaching process and now focuses completely on helping D2C brands harness sales cycles using launches.
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We cannot control the size of the podcasts that accept you as a guest.
We apply to podcasts using the most effective methods available, leveraging good relationships with podcasts, and making you as enticing as possible with good copywriting and content design.
However, it’s ultimately up to the podcasts to decide whom they want as a guest or not.
The opportunities we get for you: The size of the shows
Most shows who accept guests are Tiers 1-4. Only the top 4% of podcasts are Tiers 9 or higher.
If you decline the “smaller” podcast opportunities (i.e. Tiers 1-4), you are cutting out more than 60% of your ideal customers.
Click here to see why smaller shows are still very beneficial.
Everyone wants to be on the biggest shows possible
We ALWAYS try our best to achieve this, but when larger podcasts don’t accept you, booking you on smaller shows is the only way to use up your Podcast Credits.
We usually apply to equal parts small, medium, and large shows but we cannot control which of these shows will accept you in the end.
As long as the podcast contains your target audience (we make sure they always do), it will be beneficial to you.
Click here to learn more about how to increase your chances of getting on larger shows.
We expend lots of resources to find relevant opportunities for you
Declining most opportunities due to size or other trivial/vague reasons (e.g. finding the host’s voice annoying) might result in us discontinuing your subscription in order to keep our input-to-output ratio viable.
Every podcast we procure provides a virtual stage in front of an audience that contains your target customers (more targeted than other popular forms of marketing).