LEVERAGING PODCAST INTERVIEWS AS A CONTENT GENERATING MACHINE

So you’ve had an awesome interview on a great show and it’s finally been published! Woop! Woop!

Now what?

While writing one single post about your interview on a show can be good, the problem is that the momentum dies quickly. You might get a few likes or comments, even a few link clicks, and then your followers forget about it and move on.

Sure, you can post it again in a week or two, and maybe some more people will see it next time. But the social media algorithms work against duplicate content and if it didn’t get great engagement the first time, it probably won’t the second time either.

So what’s the solution? Well, there is a way to make MORE posts, while being LESS spammy, LESS monotonous, and encouraging MORE engagement.

Here’s how…

Maintain more momentum with micro-content

As mentioned above, once you post up the episode with the link, it’s good for one post, after which the momentum dies. So how do we get more momentum for every podcast interview? The answer is MICRO-CONTENT.

What is micro-content?

Instead of making one post that encompasses the whole interview in its entirety, you want to rather post little pieces of it, one at a time. Not only is micro-content more likely to get more engagement per post, but you’ll have plenty more quality posts to share.

Plus, because each piece of micro-content will be different from the other, your followers won’t feel spammed and they’ll likely stay entertained and engaged for longer.

How do you come up with micro content from a podcast interview?

Think of all the effort that goes into prepping and doing a podcast interview. From researching the podcast, listening to a few episodes, coming up with some talking points, meeting the podcast host, doing the interview, chatting with them afterward, etc.

Now think of all the different points you spoke about during the interview. How many small little pieces of value did you give throughout?

Does it not stand to reason that each part of the podcast interview process has the potential to make for a great piece of content in itself?

Our suggested content strategy

There is no one-size-fits-all strategy. Each person’s audience is different, and therefore what works will differ. But here is a basic blueprint of what we find works for most people:

Pre-release selfie
This could be a selfie you took while in studio or a screenshot you took while on a video call with the host. These are great for posting before the episode is out, building some hype for the release. You can write about your experience of being on the podcast without necessarily giving any “spoilers” of what the interview entails.

Announcement image
Announcement posts tell your followers that your interview is officially LIVE and where they can find it. Accompany this image with a link in your post and drive some initial ears to your episode.

Although these posts generally get less engagement than the ones below, it’s still important that people know the episode is out. The posts that follow (listed below) will serve as constant little reminders of your interview in a non-intrusive or non “spammy” way.

Don’t forget to tag the host and/or show’s page in your post. Podcasts love seeing when their guests share the episodes.

Audiograms
Audiograms are excellent engagement sparkers! They feature the highlights of your episode in an attention-grabbing way, showing your followers what they’re missing out on. Try to highlight a few of the value bombs you dropped during the interview.

These 40-60 second animated videos are easy to digest, engageable, and most importantly, they don’t drive traffic away from the social platform. People don’t generally like clicking links to view content, and social media algorithms don’t like it either because it encourages people to leave their platform.

Audiograms just remind your followers that you did an interview recently and where to find the episode. We recommend posting around 1-2 audiograms per week to stretch out the momentum.

Quote images
Quote images are your most impactful statements or moments during an episode, in image format. They’re similar to audiograms but more summarized.

The internet loves quotes, so these stand a high chance of getting engagement. They’re perfect for your #quoteoftheday, #motivationmondays, or #quotestagram posts.

Behind-the-scenes photo/video
People love to feel like they’re part of the experience. Show them some behind-the-scenes footage or a photo.

These make for great pre- or post-release posts. In other words, they can either hype up the release or carry the momentum from your interview just a little further.

As you can see…

There are many ways to elongate your social media momentum with micro-content from podcast interviews. There are so many different types of potential content that can be generated around one single interview to give you weeks’ worth of engaging posts to share with your followers.

How do you get all this content?

Some podcasts already create many of the types of content listed above and send it to you once the episode is released. The variety and quality of the content differs greatly though.

Our suggestion is that you create your own content for most episodes. That way, you can also show up more consistently for your audience.

You DON’T need to learn Photoshop, After Effects, and the works! There are tons of resources out there that make it easy to create great-looking content with little-to-no technical skills.

Here are a few of our favorite tools:

• Canva
• Pablo by Buffer
• InShot
• Audiogram

Affordable professional content packs tailored for podcast interviews

Podcast Connection offers affordable Social Media Content Packs which are designed to give you weeks worth of beautiful and engaging content for your followers – all from a single episode.

One content pack includes:

That’s 7 pieces of content for only $99.

WANT TO KNOW MORE?

More benefits of filling your timeline with podcast interview content

As a podcast guest, we know you want to speak on larger podcasts. Who doesn’t?

However, the pendulum swings both ways – podcasts also want to have larger guests on their show. Not only for better content but because it helps the show grow when the episode reaches the guest’s audience.

Put yourself in the podcast team’s shoes for a second. From their perspective, they are looking to grow their following with each new episode, just as much as you are. That’s why, when vetting potential guests, they look deeper to see if you’re going to share the episode, and how much engagement the post is going to get.

Thus, they ask the following questions:

• Do you share episodes of previous podcasts you’ve featured on?
• What kind of engagement do you get on your posts?
• Could I, the podcast host, gain from your following?

“What about the valuable expertise I share on the podcast?”

True, podcasts benefit from the value and expertise you share with their audience, plus, you’re providing them with quality content for their episode.

Unfortunately, though, some podcasts become spoilt for choice as they receive many guest submissions from agencies or individuals encouraging them to cherry-pick their guests and prefer those who would help them get more streams and downloads.

Conclusion

Podcast interviews create the unique opportunity to create heaps of micro-content to share with your followers, which can drive much more engagement on your page/profile as well as traffic to your episode.

There are tons of resources out there so that you don’t need to become a graphic designer or video editor in order to create great-looking content.

Posting content about your podcast interviews more regularly will not only boost engagement but also make you more valuable as a potential guest candidate for more podcasts.