Psssst! You can download our infographic for free – the link is at the bottom of this page!
Part 2 of our Podcast Interview Tips series – when I listen to guest speakers on podcasts, I notice that many of them don’t really know how to get the most amount of traffic to their website and get people to really remember their brand and remember how/where to find their business or project after the interview.
A Podcast is a verbal-only platform (with the exception of video podcasts) and there are certain limitations that might make it significantly harder for podcast listeners to easily and conveniently find/visit your business online.
Side note: Here’s a useful link to help understand the different types of communication (including verbal/oral) a little better.
I hope that the podcast interview tips in this article (and infographic) will help you get the most web traffic from every podcast interview and help grow your following faster.
Choose one main landing page
Avoid directing podcast listeners to different web pages within your website for every different topic or reason.
With the nature of an interview being Q&A-based, naturally, there will be a bunch of different topics of conversation being thrown around. If you’ve written tons of blog posts, you might be inclined to direct listeners to the URLs of different posts for each different point that you may have touched on, in hopes that one of them might stick.
Try and avoid doing this because it becomes difficult for listeners to remember every page slug that you’ve mentioned. It also creates the impression that it is difficult to interact with your brand. Too many options leads to overchoice or choice overload – a fancy word for when people have a hard time making a decision due to too many options.
If you have a landing page that’s meant to capture leads or generate an interest in your brand for first-time visitors, try and only stick to that one page address and mention it a few times throughout the interview.
Be as accessible as possible.
Is your page slug easy to say and easy to remember?
Saying something like “MyBusiness.net/30fj37f0h-fds” over a podcast is not going to cut it. Sometimes new web pages generate a random slug upon creation, making it extremely hard to remember.
Make sure that, whoever designs and/or edits your website, ensures that your page slugs (URLs) are as simple as possible e.g. “MyBusiness.net/contact”. The simpler, the better.
Unfortunately, unlike making a Facebook or Twitter post, people can’t click on your link and automatically end up in the right place (unless the host is kind enough to add your page address to their show notes). The likeliest way that you are going to get listeners visiting your website is if they can remember it with little-to-no effort.
No one wants to go back and try to find the point at which you mentioned that one page address amongst dozens of others.
Refrain from saying “www.“
If you’ve got a website, it’s a given that your address will start with “www.” as a prefix. Saying this prefix is not only a tongue twister, but it makes you sound old-school or outdated. This also reflects on your brand. Nowadays, every web browser automatically adds the “https://www.” to any URL typed into the URL bar.
The only exception to this rule would be if you have multiple web servers with a different prefix for each one. Otherwise, simply saying “MyBusiness.com” is perfectly fine – it rolls off the tongue better and adds to the memorability.
Don’t just say it, spell it out
You would be surprised at how many people can’t find businesses because they don’t know how to spell the name. If your business is a made-up word or has an odd spelling like “Doughnutty.com”, then this is especially important.
You absolutely want to make 110% sure that people know how to spell your business’ name because that’s where they’re going to find you after the podcast – they’ll type it into Google or in the URL bar. Spelling it out also puts emphasis on it, making it easier to remember once again.
After saying your business name, simply follow up by saying “That’s, d-o-u-g-h-n-u-t-t-y dot com”.
Ask the host to add your URL to the show notes
Almost every podcast show has a website where they keep notes of every episode. If the bulk of the episode is made up of the interview with you as a guest, then you are the bulk of the content for that episode. Most of the time, the host will be happy to add your URL to the show notes.
Not every host will feel this way but always just ask. The worst they can do is say no. If you can get your URL in their show notes, it’s a huge win! Not only will it help listeners to find you more easily but it creates a backlink to your website, boosting your site’s SEO too.
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